100 Practical Ways book cover

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Practicology Chairman Martin Newman addresses the challenge of how organisations can become more customer centric in his new book.

100 Practical Ways To Improve Customer Experience provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands.

It's full of real-life examples and interviews with leading industry experts including:

  • Apple Store designer Tim Kobe
  • Matches Fashion co-founder Ruth Chapman
  • Eco-Age Co-founder Livia Firth
  • Hunkemöller CEO Philip Mountford
  • Dreams CEO Mike Logue
  • David Jones Retail Director Aaron Faraguna

Martin draws on his experience of working with clients at digital consultancy Practicology, as well as from his previous roles with brands including Burberry, Harrods and Ted Baker.